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Richardson resident BK Snyder opens electric bike store in Deep Ellum.

Richardson resident BK Snyder has opened Pedego® Electric Bikes, the nation’s Number 1 electric bike brand, offering a new kind of fun on two wheels in Deep Ellum. Pedego Dallas offers stylish, powerful bikes that flatten hills and make headwinds a breeze with the option to pedal or not.

Located at 3601 Main Street, the store is housed in the historic Brake & Clutch building near the fairgrounds and across from the Cold Beer Company. The lively entertainment district offers art, food, live entertainment and now a fun transportation partner in Pedego Dallas, offering rentals, tours, sales and service of electric bikes.  

The local Santa Fe Trail provides a paved bike path to the lush White Rock Lake Trail where riders can cruise along a 10-mile loop while enjoying abundant natural and historic scenery. Zooming for miles is extra fun with Pedego’s Pedal Assist and twist-and-go throttle that helps riders power up hills, power through headwinds, and conquer distances with ease.

Snyder has the skills and experience to create the perfect custom outing for fun-seekers and Pedego enthusiasts. Snyder first experienced Pedego electric bikes in Austin, Texas, and was immediately hooked on the thrill of soaring down the bike paths with ease. After riding Pedego bikes in California and Europe, she decided Dallas residents and visitors would enjoy the experience of Pedego electric bikes, too.

“The popularity of Pedego electric bikes has zoomed electric cycling to the top of everyone’s ‘exciting and new’ list,” said Snyder. “This is a different kind of outdoor entertainment that is fun and relaxing for couples, friends, organizations and families. People of all fitness levels and ages can enjoy exploring all the great sites and sounds Dallas has to offer.”

Pedego Dallas will host an event open to the public on March 2 from Noon to 3 p.m., offering free test rides and giveaways.  

“With its unique retail stores, one-of-a-kind restaurants and many bike paths, Deep Ellum is the perfect location for a Pedego store,” said Pedego Electric Bikes CEO and co-founder Don DiCostanzo. “BK is giving locals and visitors alike the opportunity to discover the fun of electric bikes.” 

Pedego Dallas is the region’s premier dealer in Pedego Electric Bikes, offering Pedego electric bikes sales, rentals, tours, accessories and service. The store is near several scenic paths leading to exciting destinations. The White Rock Alehouse and Brewery makes an easy and delicious destination from this path. The popular Taco Tour is a guided ride for foodies to sample tastings at several delightful destinations, including the lively Bishop Arts District. Pedego Dallas is open Wednesday through Saturday, 10:00 a.m. to 5:00 p.m.; Sunday, 1:00 p.m. to 5:00 p.m.; and Monday and Tuesday by appointment.