The Texas Festival & Events Association awarded eight prestigious Kaliff Zenith Marketing Awards for advertising campaigns and components supporting the 2019 Cottonwood Art Festival and Wildflower! Arts & Music Festival– both produced by the City of Richardson Parks & Recreation in Richardson, Texas. The Barber Shop Marketing creative team, led by David Adkins, is responsible for the innovative creative in the winning categories including:
Wildflower! Arts & Music Festival
Gold – Best Event Program
Gold – Best Radio Promotion
Gold – Best Single Newspaper Display Ad
Gold – Best Street Banner
Silver – Best Commemorative Poster
Cottonwood Art Festival
Gold – Best Event Invitation
Silver – Best Single Newspaper Display Ad
Bronze – Best Commemorative Poster
The annual Texas Festival & Events Association Conference and Trade Show was held August 7-11, 2019, at the McAllen Convention Center, McAllen, Texas. The highlight of the annual gathering is the Kaliff Marketing Awards, which recognizes the best of the best amongst the various Texas festivals and events.
According to the Texas Festival & Events Association, the impact of festivals and special events on the communities they serve is multifaceted. Their power to be an economic engine, generating direct spending by unique visitors and the redistribution of that wealth through the community, is well-documented. Events of all sizes, from small community gatherings to mega-festivals, infuse new dollars into the economy, generate jobs and create significant tax revenues.
“This competition is near and dear to our hearts, as Cottonwood Art Festival and Wildflower! Arts & Music Festival support the communities we serve while also allowing our creative juices to run a little faster,” says Amy Hall, president of The Barber Shop Marketing, said, “Our agency has been working with the City of Richardson on these festivals for almost a decade and it continues to be an honor.”